Most of my Clients…

75% of people who stay in this room, use the same towels to save detergent and energy. We’ve all seen these signs in hotel bathrooms using the science of influencing and they do work, only this week I used the same towel four times. Do you use the same concept in your business? 75% of my clients are able to make a referral of one of their contacts to me. 75% of people who buy this product are also interested in this one. 75% of my mortgage clients take life…

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There’s Nothing Wrong with Influencing

Because it works. And it’s all about results. The British Government took a gamble in 2010. Like all governments they need to encourage citizens to pay taxes, follow the laws and modern administrations like to embolden us to live longer, stop smoking and take exercise. In the past, they would use public information films to limited success. But in 2010 David Cameron set up the BIT – Behavioural Insights Team. Using psychology and various methods of subtle or hypnotic influencing, they improved the results of over 150 projects. The one…

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