It’s all in the head
Today I've been helping some sales people learn how to pick up the phone and call new customers. Sounds pretty easy really but as soon I mentioned they were going to be phoning people who weren't expecting their call, they froze. You could visibly see the fear in their eyes. It's all in the head. We know why this happens because we continually take calls from people trying to sell us something and most of us don't like it. It's only natural to want to be liked by people and…