The 60% Perform; 20% Progress and 20% Prospect Rule

60:20:20 60% Perform 20% Progress 20% Prospect The percentages are the amount of time you ought to spend on this area as a proportion of your working life. Do this, and you will have a successful business. The path of least resistance is to drop both the 20%’s because you become very busy performing your job and decide you have no time for anything else. Progress, by the way, is time spent progressing your knowledge, skills and capability through self-development and learning. It is known as sharpening the saw. Prospecting…

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The Secret Within the John Lewis Advert

With much expectation and trepidation, the long-awaited 2018 advert from John Lewis arrived on our prime time TV screens. General disappointment was the reaction. What had Elton John got to do with John Lewis? A little bit like an old-fashioned 90’s advert where brands pal up with a big celebrity, old hat; boo, hiss John Lewis. However, few people, even myself saw their strategy, until a few days’ later a commercial for a John Lewis product was accompanied by a hit from Elton John. Then another product commercial escorted by…

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How Do You Demonstrate Your Capability?

Watching over the UK’s skies is a brand new jet fighter called the Typhoon flown by expert pilots to ward off baddy planes from other countries. Recently I saw a video clip of one such incursion from a Russian Long Range Bomber. The Typhoon flew alongside and then flipped sideways to show the Russian crew the various weapons it had tied to its undercarriage. It's here on YouTube https://youtu.be/Nf05A8BhuqY This was enough evidence of the firepower to ward them off, and the Russian Bear flew off in the other direction.…

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