SIC Codes and the Economic Downturn

SIC codes, if you’ve ever wondered, stand for Standard Industry Classification. They allow businesses to register with the tax authorities and Company’s House to easily recognise what they do. SIC codes are going to become even more important to you in the forthcoming economic downturn, which is forecast to happen very soon, on your watch. Follow the SIC code, and you’ll get through the recession fairly unscathed. S – Self-development I – Inner Game C – Continuous client contact Self-development is key to be able to evolve and change, adapt…

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The Sonos Speakers and the Subtle Art of Selling

I love my music, always have. As a 13-year-old, I’d save two weeks’ wages from my paper-round to buy an album – The Stranglers, The Cure, Siouxsie and the Banshees – seminal favourites. I really couldn’t afford to buy much music in the ’80s and ‘90s – with CDs retailing at £18 in 1994, I struggled to justify buying Blur’s Parklife, but somethings you’ll sacrifice eating for. Music got free in 2000 ( a great book by way of the same title), things changed, and for the rest of the…

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The 60% Perform; 20% Progress and 20% Prospect Rule

60:20:20 60% Perform 20% Progress 20% Prospect The percentages are the amount of time you ought to spend on this area as a proportion of your working life. Do this, and you will have a successful business. The path of least resistance is to drop both the 20%’s because you become very busy performing your job and decide you have no time for anything else. Progress, by the way, is time spent progressing your knowledge, skills and capability through self-development and learning. It is known as sharpening the saw. Prospecting…

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