The Secret Within the John Lewis Advert

With much expectation and trepidation, the long-awaited 2018 advert from John Lewis arrived on our prime time TV screens. General disappointment was the reaction. What had Elton John got to do with John Lewis? A little bit like an old-fashioned 90’s advert where brands pal up with a big celebrity, old hat; boo, hiss John Lewis. However, few people, even myself saw their strategy, until a few days’ later a commercial for a John Lewis product was accompanied by a hit from Elton John. Then another product commercial escorted by…

Read More

How Do You Demonstrate Your Capability?

Watching over the UK’s skies is a brand new jet fighter called the Typhoon flown by expert pilots to ward off baddy planes from other countries. Recently I saw a video clip of one such incursion from a Russian Long Range Bomber. The Typhoon flew alongside and then flipped sideways to show the Russian crew the various weapons it had tied to its undercarriage. It's here on YouTube https://youtu.be/Nf05A8BhuqY This was enough evidence of the firepower to ward them off, and the Russian Bear flew off in the other direction.…

Read More

Let Go of the Old First

I visited my Dad last Christmas and took my two boys with me all three of us above 6 foot tall. Why’s that relevant? The hire car at Bordeaux airport that I’d pre-booked was blatantly too small for us all plus luggage. So the company sold me an upgrade – an Alfa Romeo Stelvio. And what a motor – 4 wheel SUV, sleek, fast and brand spanking new. Loaded with all the latest driver assistance gadgets. I started driving in 1983 with a rust bucket of a car with a…

Read More