Traits of a Self Directed Learner

What do Bill Gates, Mark Zuckerberg and I have in common? We’re all self-directed learners. I’ve proudly been a self-directed learner since 1994 when I realised that no employer of mine was ever going to provide me with the training and development that I needed to make a success of my fledgeling career. Twenty-five years’ of self-directed learning and I do feel I’ve succeeded in evolving myself for the future and have done so through self-employment where I didn’t officially have a training budget. It’s worked for me and will…

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How to Command Attention

On holiday last year in Porthleven, Cornwall, storms had ravaged the coastline overnight. The following morning I stumbled across this sign warning of the perils of swimming today. It stopped me in my tracks as it appealed to every sense of survival embedded in me. However, it felt wrong, the words of an exasperated person. In selling, this tactic has often been used to persuade customers to buy. Project Fear was its name during Brexit and when poorly done, has a detrimental effect on the customer, driving them away. We…

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