SIC Codes and the Economic Downturn

SIC codes, if you’ve ever wondered, stand for Standard Industry Classification. They allow businesses to register with the tax authorities and Company’s House to easily recognise what they do. SIC codes are going to become even more important to you in the forthcoming economic downturn, which is forecast to happen very soon, on your watch. Follow the SIC code, and you’ll get through the recession fairly unscathed. S – Self-development I – Inner Game C – Continuous client contact Self-development is key to be able to evolve and change, adapt…

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Tailoring How Customers Buy

Crucially important nowadays is to recognise that our role is to help the customer buy whatever product or service you sell. This is just as important in a business to consumer market than ever before. Firstly have a good grip on how your particular customer normally buys. For example, with mortgages and protection, it looks something like this: Our role is to help them along this process without them losing control, and there’s a variety of disciplines you can use. Here’s a couple of my favourites that I use every…

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