Customers will strive to avoid pain

Have you noticed how many diet products there are on the market right now?  Even Tesco's Supermarket  is promoting its online diet. And have you noticed how they are marketing it to people. Are they focussing on losing weight, trimming inches or are they focussing on a new you, a slimmer figure? Research from Minnesota University in late 2008 has shown that the buying public are more concerned with trying to avoid pain when buying products or services than anything else. In fact, over 80% of the people they interviewed…

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10 Trends for Salespeople and Sales Managers for 2010

  Here are ten trends that will affect sales people and their sales managers in 2010, brought to you with my complements and in time for you to be one step ahead of your peers. Do share them please. Websites on iPhones Hands up how many readers have an iPhone or one of the hundreds of clones available out there?  2010 will see virtually every business person having access to a device with fast internet access. Their first port of call will be your website, blog, social page. One question? …

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The Mackerel Trawler

With the New Year approaching and goal setting becoming vogue again, it's time to consider our comfort zones that we've found and maybe pushing the boat out for greater riches. Let me tell you how a mackerel fishing adventure with a twist can help you re-consider about your comfort zones. All summer Lewis and Euan kept badgering me to take them mackerel fishing.  There seemed something adventurous and mysterious about heading out to the open sea in a real fishing trawler to catch mackerel and bring them home for breakfast.…

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