Have you Iggy Popped what you sell?

Outside Gloucester Rail Station I just had to photograph this billboard. It’s such a great ad. I bet you’ve seen it before. You know its selling motor insurance, or I should say Iggy Pop is selling insurance in his unique fashion. You also know, that Iggy says that he’s not selling insurance…he’s selling time, hence the stopwatch on his forehead. And that’s Swiftcover’s main USP. You free up time to spend in other areas of your life. I remember buying my first car insurance, when I was 19, from a…

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How to handle meetings in busy crowded areas

Do you ever have to meet clients or colleagues in crowded areas to have a meeting. Starbucks, busy hotel lobbies, reception areas, service stations. Unfortunately it’s the sign of the times and we don’t always have the privacy of a room. Read on and I’ll share some ideas on how you can get the best out of these meetings. I could just see the Prudential logo on her notepad so I guessed she was a financial adviser meeting with a prospective client in a hotel reception in deepest darkest Suffolk.…

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We buy on emotion and justify on logic

You’ve probably heard it a number of times before but it’s so true – people buy on emotion and use logic to justify their buying decision. We emotion sell don’t we. Let’s spend a few minutes now seeing how we can capitalise on this… This year I failed to get to the Glastonbury Festival which I’ve been able to attend every year for quite some time. Awfully disappointed I was, especially as the festival approached, and the TV and the newspapers were saying what a brilliant Glasto it was going…

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