The Fathers Day Card and Assumptions

Last month was Fathers Day here in the UK.  And if you're a father, like me, you get to put your feet up for a whole day, have lots of attention and get the Fathers Day Card treatment.  And it's the cards that tickle me everytime.  They're just so corny, so stereotypical of a dad.  Beer swigging, football watching, bad fashion sense, always moaning about the bills, tissues in cardigans. To cap it all, my children think it's for real.  You see, perception is reality isn't it. What we perceive…

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Help them visualise using it

Last night I was watching a programme on the TV which involved a young couple who had to make a big choice when it came to buying a new home. One home was in the French Atlantic coastline, a beautiful stretch of land glistening in the warmth of the sunshine.  The house was fantastic, 4 bedrooms, sun terrace and full of original features.... The other place was in Exmouth in Devon, equally sublime but didn't share the same climate.  It was a two bedroom terrace Victorian house with a garden…

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WIIFM

WIIFM Broadcasting. No it's not an American Radio Station broadcasting out of Los Angeles.  It's something all customers ask themselves when you ask something of them. It's also a motto for the Gen Y's Generation - these guys are coming of age now, and are potential customers. WIIFM should be the guiding principle for every customer interaction we do.  Let me tell you more. This morning I received a charming letter from an oil company in Hereford asking if I would fill out some personal details so they could update…

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