Why Trust is Sooo Important Right Now

Last night I was having a healthy supper and an equally healthy debate about the trials and tribulations of working from home. We both agreed that being based at home was no longer an issue, and if your work involves a laptop, your brain and cloud data; then you can work anywhere. The real debate started over Zoom Vido calls or phone calls to prospects and customers. Shelley's response and she happens to be a fan of the phone, was "they don't need to see me, I have  a big…

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A Quickie on Client Needs

What do clients and customers want? Baby Boomers favour consumption Gen X’ers love status Gen Y’ers prefer experiences Gen Z’s like meaning A little bit stereotypical but it does give you a fair steer when working out what makes them tick. Don’t mix them up. Ages groups vary but typically they are: Baby Boomers – 1945 to 1965 Gen X – 1965 to 1980 Gen Y – 1980 to 2000 Gen Z – 2000 to 2020 I’ve got three late Gen Y children and a very early Gen Z, so…

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The Canal Dunking – The Perils of Shortcuts in Business

55 miles all told. Kemble to Cheltenham along the beautiful tracks and lanes of the Cotswolds and Severn Valley. It was a gorgeous sunny September Friday; I’d just disembarked from my train at Kemble and began cycling home. This was well before lockdown and COVID 19 when the world was very different. I reckoned on 6 hours including a leisurely lunch at a favourite pub of mine en route. The village of Saul, to be exact. My bike was behaving well, I was dressed in shorts and teeshirt as it…

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