Have you Iggy Popped what you sell?

Outside Gloucester Rail Station I just had to photograph this billboard. It’s such a great ad. I bet you’ve seen it before. You know its selling motor insurance, or I should say Iggy Pop is selling insurance in his unique fashion. You also know, that Iggy says that he’s not selling insurance…he’s selling time, hence the stopwatch on his forehead. And that’s Swiftcover’s main USP. You free up time to spend in other areas of your life. I remember buying my first car insurance, when I was 19, from a…

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Sales Lessons from a Fossil Hunter

Here’s a timely reminder for all salespeople and coaches from a real life fossil hunter. The idea of hunting for fossils fascinated me and my three children whilst on holiday in Dorset’s Jurassic Coast last month. I mean the chance of uncovering a dinosaur or two was just too much for us all and it was this that drove us to the famous fossil shop at Charmouth. Owned and run by a real life professional fossil hunter, the shop was a paradise of fossils of all shapes and sizes. And…

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Weasel Words know when and when not to use them

Weasel Words – know when and when not to use them I heard a lovely phrase the other day that got me thinking about language in selling and coaching. The phrase is weasel words and they’re used to describe words that are a bit wimpy or weasel’ly which serve little or no purpose, inspire no confidence or have no backbone or credence. I guess like a weasel! Words such as obviously, perhaps, maybe, absolutely, might, possibly, hopefully. The list goes on. Our language can be full of these weasel words…

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