Marketing Point System

Many of you might use the water cooler at work to do it, some people use Facebook for it, others Link In. I go to coffee mornings to do it. I'm talking of membership of various associations which helps me keep abreast of the latest issues and developments in my profession and network. And naturally what's involved with association membership?  Attending meetings. My wife jokes and calls them my coffee mornings. But a days' attendance at an association meeting is worth 25 points to me and well worth it. Leaving…

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WIIFM

WIIFM Broadcasting. No it's not an American Radio Station broadcasting out of Los Angeles.  It's something all customers ask themselves when you ask something of them. It's also a motto for the Gen Y's Generation - these guys are coming of age now, and are potential customers. WIIFM should be the guiding principle for every customer interaction we do.  Let me tell you more. This morning I received a charming letter from an oil company in Hereford asking if I would fill out some personal details so they could update…

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A very impressive Cold Call

This morning I happened to be particularly busy, lots of "to do" jobs, some deadlines, challenges to consider and a few calls from clients expected. Then the office phone rang. It wasn't the client I was expecting; it was Bob from a local stationery supplier.  Bob was impressive, I mean good, real, genuine and his call worked. The odd thing is that I normally give cold callers a Paul Archer bark as soon as I get the "Is that Mr Archer?" or the ubiquitous "Is it convenient to call?" No,…

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