How to Leave Voicemail

It's been hot this week, and travelling around the country in planes, trains and automobiles takes it toll. But nothing is more strenuous than picking up voicemail. I pick up voicemail at the end of the day, as I never get the chance during the day. This week I've been phoning in using my mobile phone to listen to my office messages, which a lot of road warriors do. And I get the same frustrations everytime. I listen and the lady with BBC English from BT Call Minder announces I…

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Marketing Point System

Many of you might use the water cooler at work to do it, some people use Facebook for it, others Link In. I go to coffee mornings to do it. I'm talking of membership of various associations which helps me keep abreast of the latest issues and developments in my profession and network. And naturally what's involved with association membership?  Attending meetings. My wife jokes and calls them my coffee mornings. But a days' attendance at an association meeting is worth 25 points to me and well worth it. Leaving…

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WIIFM

WIIFM Broadcasting. No it's not an American Radio Station broadcasting out of Los Angeles.  It's something all customers ask themselves when you ask something of them. It's also a motto for the Gen Y's Generation - these guys are coming of age now, and are potential customers. WIIFM should be the guiding principle for every customer interaction we do.  Let me tell you more. This morning I received a charming letter from an oil company in Hereford asking if I would fill out some personal details so they could update…

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