Sales and Marketing Masterclass Podcast

This week in the Cotswolds, I ran a one hour talk to a group of Sales and Marketing people on the future of sales and marketing. The message was that sales and marketing has changed and unless we do something about it in our businesses, we're doomed. For about 70% of the talk I dished out ideas, strategies, tips and practical things the audience could do immediately they returned to work, and you can enjoy these too.

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Incubate your Prospects

Every spring our chickens turn to all things spring like and produce brand spanking new chicks. They are gorgeous and my daughter totally falls in love with the little yellow squiggly things. But the eggs take a while to hatch and need to be kept at a certain moist temperature.  Enter the electric incubator which is a wonderful gadget.  You pop the fertilised eggs inside and 21 days later, out hatch the little chicks and after 4 more days they're ready to go in to the cage with the warming…

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Signposting on the Phone

Signpost at the Beginning of the Call This month I've been doing tons of coaching with call centre people who take calls from the public about their insurance policies. Some of the callers are really good and some not so, naturally.  They all vary in their skills.  But one thing that the good ones all do is signpost the beginning of the call. The importance of signposting whether you are phoning out on a sales call or taking incoming calls, hit me when I got to listen to one call…

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