Freebies Don’t Work

Today I was running a training course for a corporate client who White Labelled me with their own branding and sold the course for free to their customers. We had 14 people booked, but only 8 turned up, those people who cared to phone the organisers had various excuses. The simple fact that because this was free, they didn’t place too much value on it. I read recently of the Co-Op Supermarket chain who have decided to hand out out-of-date food to those in need. This food is not dangerous…

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Modern Prospecting Made Simple

What does GDPR and blackberry picking have in common? Plenty but let me explain. GDPR is known to have propelled the demise of cold emailing, which is not a bad thing. Spam emailing is an artefact of the early noughties and should be prohibited. GDPR has put paid to this ubiquitous marketing approach. The challenge for many companies is what to replace it with. It was far too simple to buy a database for an extortionate sum and bulk email the list with your sales message. Expecting a return of…

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