Verbal Buying Signals on Video

We’re all very used to picking up non-verbal signals to help us move the sale along. Watching body language or people-watching is a pleasurable thing to do, but in this day and age on online video meetings, we don't have this luxury. So we have to tune in and focus on their face but more efficiently, their voice and words. Here’s how. Imagine a traffic light. Red means stop, amber means proceed with caution and green says go. Place this imaginary traffic light above the computer screen and periodically determine…

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Inbound Marketing for the 2020’s

For years now, marketers have been advising us to ensure our content is picked up on the internet when potential customers search for their problems to be solved. They find our content, like it lots and zoom over to our website. This, unfortunately, won’t work anymore. Why? Alexa and Google’s answers have killed it. Let me explain. Last night I was watching TV and wanted an answer to a very quick question from the TV show. I wanted to know how high up in the army a Lieutenant-Colonel was. So…

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