A Timely Marketing Message for Professional Advisers

How many corporate trainers does it take to change a lightbulb? Just the one, of course, but all the others say “I can do that”. In times of recession or downturn, business is not as abundant as it once was in good times. In the good times, you had plenty, and you probably didn’t market as much as you should have done. So when famine strikes a good trainer or businessperson will turn themselves to anything. That’s a grave danger. It dilutes what you’re about, damages your “brand”, sends out…

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Verbal Buying Signals on Video

We’re all very used to picking up non-verbal signals to help us move the sale along. Watching body language or people-watching is a pleasurable thing to do, but in this day and age on online video meetings, we don't have this luxury. So we have to tune in and focus on their face but more efficiently, their voice and words. Here’s how. Imagine a traffic light. Red means stop, amber means proceed with caution and green says go. Place this imaginary traffic light above the computer screen and periodically determine…

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