Inbound Marketing for the 2020’s

For years now, marketers have been advising us to ensure our content is picked up on the internet when potential customers search for their problems to be solved. They find our content, like it lots and zoom over to our website. This, unfortunately, won’t work anymore. Why? Alexa and Google’s answers have killed it. Let me explain. Last night I was watching TV and wanted an answer to a very quick question from the TV show. I wanted to know how high up in the army a Lieutenant-Colonel was. So…

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Freebies Don’t Work

Today I was running a training course for a corporate client who White Labelled me with their own branding and sold the course for free to their customers. We had 14 people booked, but only 8 turned up, those people who cared to phone the organisers had various excuses. The simple fact that because this was free, they didn’t place too much value on it. I read recently of the Co-Op Supermarket chain who have decided to hand out out-of-date food to those in need. This food is not dangerous…

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