Modern Prospecting Made Simple

What does GDPR and blackberry picking have in common? Plenty but let me explain. GDPR is known to have propelled the demise of cold emailing, which is not a bad thing. Spam emailing is an artefact of the early noughties and should be prohibited. GDPR has put paid to this ubiquitous marketing approach. The challenge for many companies is what to replace it with. It was far too simple to buy a database for an extortionate sum and bulk email the list with your sales message. Expecting a return of…

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