Sharing the Love

Interesting title and a really useful influencing technique. It works by associating yourself with someone else who already has something about them that you would like to “borrow”. In 1997, in the aftermath of Princess Diana’s tragic death, the Royal Family’s reputation amongst the British public was at an all-time low. Prime Minister Tony Blair, however, had enormous popularity having just won a landslide election earlier in the year. He decided to help Prince Charles by “lending” him his popularity. In a TV interview shortly after the accident, he was…

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The 5 Persuasion Powers and the Village Pub

Picture the scene. Village pub alongside the picturesque River Severn. New Years Eve celebrations, big and burly farm workers and village lads mixing it up with plenty of cider. Who would you want behind the bar? Caron – charismatic, magnetic and attractive or Tom – big and burly. Tattoos, tough and terrifying and 25 years a barman or Ivan – the proprietor. In charge, has his name above the door. That was the predicament my son and I faced in the car last night as I brought him home after…

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Do you fight fire with fire?

Do you fight fire with fire? from Paul Archer on Vimeo. Did you ever play truant when you were at school? I bet you didn't but schools are struggling with high truancy rates because of parents. Let Paul explain in this sub 2 minute outdoor video. They're fighting this problem with fire when they should work with parents to solve the problem, and a small school in South Wales has done just that. The ideas can help you when running meetings, trainings, negotiating and handling a sales team.    

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