Have you Iggy Popped what you sell?

Outside Gloucester Rail Station I just had to photograph this billboard. It’s such a great ad. I bet you’ve seen it before. You know its selling motor insurance, or I should say Iggy Pop is selling insurance in his unique fashion. You also know, that Iggy says that he’s not selling insurance…he’s selling time, hence the stopwatch on his forehead. And that’s Swiftcover’s main USP. You free up time to spend in other areas of your life. I remember buying my first car insurance, when I was 19, from a…

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Inoculate your weak points and make them advantages

I hear that Swine Flu will rear its head later in the autumn as the cold weather draws in. And I’m hearing rumours that children will be inoculated against the illness shortly in schools. I remember being jabbed against polio as a child and feeling awful afterwards for a few days. Apparently, inoculations give you a tiny bit of the disease, just enough for your body to build an immune system protection against the full blown illness. So when you get exposed, your body can fight it off. Clever stuff…

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Don’t treat customers like numbers

Today I was out cycling with my daughter who has really come on a treat with her cycling this year. We were passing through a quiet residential road and came across a house called “Canopus” “What does that mean Daddy?” asked Bethan. “I’ve no idea.” I admitted “but it’s a nice name isn’t it” Typical childish inquisitiveness Bethan continued “Why do houses have names Daddy rather than numbers?” I stopped and had to think about that one as I’ve never been asked that question before. “I guess it’s a prestige…

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