We buy on emotion and justify on logic

You’ve probably heard it a number of times before but it’s so true – people buy on emotion and use logic to justify their buying decision. We emotion sell don’t we. Let’s spend a few minutes now seeing how we can capitalise on this… This year I failed to get to the Glastonbury Festival which I’ve been able to attend every year for quite some time. Awfully disappointed I was, especially as the festival approached, and the TV and the newspapers were saying what a brilliant Glasto it was going…

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Pump up your Influencing

Here’s a nice reminder of a very clever influencing model which helps sales managers who spend much of their time influencing and getting buy in to ideas and concepts. I was reminded of this when my Son, Lewis asked me for some advice of a personal nature. Now Lewis needed to ask for my advice on a very delicate matter. Intrigued was I until he announced he would like my help on how to ask a girl out for a date. What an honour. However I was never particularly good…

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Inoculate your weak points and make them advantages

I hear that Swine Flu will rear its head later in the autumn as the cold weather draws in. And I’m hearing rumours that children will be inoculated against the illness shortly in schools. I remember being jabbed against polio as a child and feeling awful afterwards for a few days. Apparently, inoculations give you a tiny bit of the disease, just enough for your body to build an immune system protection against the full blown illness. So when you get exposed, your body can fight it off. Clever stuff…

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