How Tesco Communicates

I’m a big fan of Tesco, the largest supermarket here in the UK. They have their communications spot on. Let me explain and how this helps us. For the masses, Tesco has one message – “Every little helps” For the individual, well they’re all different. I get all sorts of messages from Tescos, from a variety of channels. Web, phone, email, letter. Every time I hear from them, the message is very relevant, on trend and timely for what I need at the time. Uncanny you say. But it’s the…

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How to Achieve a Presenter State

“I don’t like your attitude” shouted my fifth grade teacher as I was evicted from the class. Schooling for me only improved from my disruptive early period. Having the right attitude can influence many a speaker as can having the wrong one. The right state of mind is crucial to an effective presentation and you owe it to your audience to get into the right state. Here’s how. Remove all concerns Remove all concerns from your head. We’ve all baggage of some sorts in our head. A lingering argument with…

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