The Stepping Stone Routine for Client Referrals

Stepping stones are great things to cross streams with. They make a large distance shrink because you’re taking small steps rather than one big lunge. Likewise when asking for client referrals, literally coming out with the ask is often too big, so adopt the stepping stone technique. Let me explain. As soon as your customer enjoys your value, whatever that is, ask them for some feedback, so they can verbally tell you about the value. A little later on, you might want to ask if they wouldn’t mind giving you…

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How Tesco Communicates

I’m a big fan of Tesco, the largest supermarket here in the UK. They have their communications spot on. Let me explain and how this helps us. For the masses, Tesco has one message – “Every little helps” For the individual, well they’re all different. I get all sorts of messages from Tescos, from a variety of channels. Web, phone, email, letter. Every time I hear from them, the message is very relevant, on trend and timely for what I need at the time. Uncanny you say. But it’s the…

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