Life is a Rollercoaster

This week I’d like to show you a great tip when you really need to appreciate what your customer is thinking. Ideal for the consultative salesperson and sales coach.I’ve never travelled on a rollercoaster. Honest, I know it sounds remarkable, but I’ve never had the courage to climb in the small cab and ride the heart wrenching and stomach churning experience. Until one afternoon over Christmas when my youngest son dared me to get on the ride at Poulton’s Park. Now if you ever want to motivate me to do…

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The Hook and the Complex Sale

This week’s sales tip is particularly useful when you deal with a complex sale which generally means your sales don’t happen quickly, they can stretch out to days, weeks even months. Typically complex sales happen in business to business selling but even consumer selling is dragging on nowadays as customers labour their decisions in this down economy. Here’s a simple idea to help you. My idea of a great holiday is relaxing on the beach with a good book. Now Claire is a little different and likes to see some…

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Commodity versus Advice

On the train one spring morning to London I met three very interesting ladies who made me think about financial advisers or, in fact, any salespeople who want to differentiate themselves from their competition, so let me share with you why. These ladies are from Indonesia and live and work in Gloucester. They were dressed immaculately and were chatting and being excited about their trip to London. Being the day before Easter, the train was packed with day trippers looking forward to a day in London and I expected these…

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