Have you Iggy Popped what you sell?

Outside Gloucester Rail Station I just had to photograph this billboard. It’s such a great ad. I bet you’ve seen it before. You know its selling motor insurance, or I should say Iggy Pop is selling insurance in his unique fashion. You also know, that Iggy says that he’s not selling insurance…he’s selling time, hence the stopwatch on his forehead. And that’s Swiftcover’s main USP. You free up time to spend in other areas of your life. I remember buying my first car insurance, when I was 19, from a…

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How to handle meetings in busy crowded areas

Do you ever have to meet clients or colleagues in crowded areas to have a meeting. Starbucks, busy hotel lobbies, reception areas, service stations. Unfortunately it’s the sign of the times and we don’t always have the privacy of a room. Read on and I’ll share some ideas on how you can get the best out of these meetings. I could just see the Prudential logo on her notepad so I guessed she was a financial adviser meeting with a prospective client in a hotel reception in deepest darkest Suffolk.…

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Tips to rid your nerves when presenting to groups

What gives away your nerves when speaking? Recently I was working with a number of managers to help them rid themselves of their nerves when speaking in business. It affects us all in differing ways. The Cause of Nerves When we’re nervous, the body pumps adrenaline into our system. This wonder drug is designed to give us strength to handle fighting or flighting. It increases our heart rate and pumps more blood around the system to enable us to perform the ancient ritual of defending ourselves or running away. Unfortunately…

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