The Mackerel Trawler

With the New Year approaching and goal setting becoming vogue again, it's time to consider our comfort zones that we've found and maybe pushing the boat out for greater riches. Let me tell you how a mackerel fishing adventure with a twist can help you re-consider about your comfort zones. All summer Lewis and Euan kept badgering me to take them mackerel fishing.  There seemed something adventurous and mysterious about heading out to the open sea in a real fishing trawler to catch mackerel and bring them home for breakfast.…

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How to Use Stories in Sales and Coaching

I love a story don't you? I love the detail of a good yarn, one that captures my attention.  A thrilling film, a funny report in the newspaper, a snippet from a friend in the pub. But did you know you can use stories really effectively in selling and coaching. Read on and I'll show you how. Stories are part of life and very hypnotic. So much so because a good story bypasses the conscious mind, and lets us relax and enjoy the lesson.  That's why they're good to use in…

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Making your product appear scarce

What's your favourite Sunday roast joint?  Beef, chicken, lamb?  We asked our three children at the beginning of the year which they preferred and unanimously they said pork.  The salesman in me made me ask a few questions as to why and immediately they all replied "we love the crackling, the meat's just OK" And when I asked them which meat they preferred they admitted they weren't really keen on pork as a meat, they actually preferred chicken but they'd choose pork every time as they adored the crackling. Now…

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