The Needle in a Haystack and Closing

It's an age-old conundrum – how can you search for a needle buried in a haystack? Virtually impossible, I’d say. That’s the problem with selling and especially closing for the business. Indeed closing has a bad rap – visions of Alec Baldwin from the 1990’s – always be closing – don’t do it justice. The hurdle is finding the right customer for you, who has the money to spend, has needs that totally match your product or service and want to go ahead with you right now. They are out…

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10 Online Video Meeting Tips

I spend around 75% of my time online, on video, with clients either live or recorded. I’ve been conducting business this way ever since we came out of the financial crash in 2012 and fully expect this to continue unabated. The percentage may increase as the world of Virtual Reality and Augmented Reality comes tumbling in. So I’ve made all the mistakes you can imagine, but like you, I learn from my mistakes so here’s my ten tips for you. If it’s a meetup with several people, treat it like…

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How to Present for Maximum Understanding

We all have to present information or an idea or a proposal and we aim to achieve a maximum understanding of our message. This is core to presenting, but how do we do it effectively? My holidays to France to see my Pops is always a challenge when it comes to speaking to the French shopkeeper or passers-by. My French is basic O’ Level stuff and my accent is non-existent, so I have to revert to other methods to get my message across. Sign language, using pictures or drawings, lots…

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