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Category: Business to Business

A Logical Way to Move Your Client Forward

August 23, 2021
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| Categories: Business to Business, Business to Consumer

Do you think it makes sense to… Here’s a little bit of gold dust for you when it comes to closing or moving your customer to the next stage of your sales process. Appeal to their sense of logic. “Do you think it makes sense to…” “Do you think it’s a logical step to…” For example, you want your customer to agree on a discovery meeting with you for 15 minutes after an introductory phone call. “Do you think it makes sense now to schedule a 15-minute discovery zoom or…

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Run Your Live Virtual Sessions like the TV News

August 3, 2021
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| Categories: Business to Business

I love watching our local Points West, TV News for the South West of England. A little twee, yes, but for 20 or so minutes, it keeps me engaged, entertained and informed. Whatever is your favourite news programme, be it on YouTube, Netflix or TV, good shows have a habit of keeping you glued for 20 minutes or so. The show is well prepared, practised and polished. You have a variety of snippets, various camera angles, presenters talking to you, in-studio discussions, outside broadcasts and respectable visuals to back up…

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British Lions and KPIs

July 27, 2021
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| Categories: Business to Business, Business to Consumer, Sales Coaching

And how these affect you in your business. I watched the Lions play the other day and was intrigued as to the coaches high up in the stands. They all had their noses in laptops throughout the game. Why? Well, they were monitoring statistics and metrics or KPIs as we call them. Key Performance Indicators. KPIs show the coaching team how each player is doing. Players have a box of tricks sewn into the shirts, which constantly feed back live information to these laptops. Energy levels, heart rates and so…

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