Using Single-Use Video Calls in Sales

Do you remember single-use cameras? Cheap plastic cameras that came with a film built-in, very popular in weddings where guests took shots themselves and left the camera on the table to be developed later. This idea stems from those. We’ve all used Zoom or Teams or another kind of video package where we connect with one or more people to have a conversation or meeting. Try using the same software for another purpose – that is to hook up with someone for a long time as if you were sitting…

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10 Tips to Engage with Customers Over Zoom

Have a chair with a firm back and keep your body relatively still, especially your head. Enlarge your camera so that your head and shoulders are seen. Customers will want to engage with your face, your expressions, eye contact and mannerisms on video, not your arms and body. Raise your webcam so that the lens is level with your eyes. You don’t want to look down on your customer, do you? Or give them a view of your nostrils. Summarise more often when on video, test the customer more too.…

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The Garden Centre Sales Parallel

Soon after the draconian lockdown restrictions were lifted earlier this year, Shelley and I visited a garden centre to replenish our herbaceous borders. We were expecting the worst experience but were pleasantly surprised. The GCA – Garden Centre Association – had given extensive guidance on how to handle social distancing and the centre embraced these to the full. We had a one-way system which took us around the centre “Ikea” style, and we remained behind the people in front like a slow-moving roller coaster. We were outside, so this helped,…

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