Professional fisherman or women go out to sea in a trawler, throw out bait, use sat nav to find shoals and use a giant net to lure in hundreds of fish at a time. They spend two or three days just fishing and nothing else. Cleverly they also throw out unwanted fish or too small examples. In a way, they are qualifying what they actually want to take back to the harbour and sell. This parallel works very well. If you want more new customers, you have to act like…
Nor is it the metaverse with avatars. Not for mortgage advisers or even sales trainers like me. The future is AR and very close as well. AR or augmented reality is where a computer-generated image is placed on a real-life scene. Imagine the original Mary Poppins or Bedknobs and Broomsticks with cartoon characters in a natural scene. That's how it will happen, and you may want to prepare now. Here's the scene. You're talking to a client, and they're on their SmartPhone. They can hear you and see your video…
Most social media sites and venues require that you set up a profile. LinkedIn is a great example, and I’ll use this for the remainder of the chapter. The concepts work with all social media profiles. Time spent on your profile is fruitful. Before you crack on populating your profile, you need to be crystal clear about your personal branding. Not your logo; that’s just the surface. But who you are, what you stand for, what your company is about, and why you do what you do? Who do you…
