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Author: Paul Archer

Avoiding Death by Voiceover PowerPoint

July 20, 2021
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| Categories: Prospecting

11 Tips to Help Advance Your Online Live Training Think about using your LMS to store delegate names and creating a training path for them. This path would include many other resources which are part of the journey rather than extras. This will allow you to accompany the live delivery with some pre-recorded videos or Audios Remind learners before the training of the up-and-coming course. Not only is this good practice, but it also allows you to explain how it's going to work and possibly be different to what they've…

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Will you fight for them or adapt for them?

July 13, 2021
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| Categories: Business to Consumer

I’m referring to your customers. Will you defend your space, fight for them to come back, secure their custom again? Or will you change your business model to accompany them, appease them or please them that you’ve changed? During the pandemic we: Reduced car use dramatically to eScooters (which are all over town), bikes and walking to local shops. We switched much of our shopping from Tescos to the milkman and a local farm for fresh deliveries. We moved all our viewing from the BBC to Netflix, Britbox and streaming…

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How to make sure you hear them correctly?

July 6, 2021
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| Categories: Business to Consumer, Sales Coaching

Venturing out to a restaurant recently, the waiter took our order as always. We were with friends, so there was a lot to write down. She summarised beautifully but missed my side order. I corrected her politely; she asked if anyone else wanted a side and returned two more orders. Clever the power of summary. Your client will correct you; it's not a put down just a clarification. An opportunity to adjust, improve or refine your understanding of their needs. "Just to make sure I've got it all?" "Let me…

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