Menu

Author: Paul Archer

How to Stylise your Learning

May 7, 2021
| No Comments
| Categories: Business to Business, Business to Consumer

I present on camera every day. Admittedly I have a decent set of cameras, excellent lighting and a novel background, but I struggle with what to wear. This is where my partner Shelley comes in. She chooses shirts and tops for me (the bottom part doesn’t matter on Zoom), and we order most of the items from online stores. Naturally, she keeps away from stripes and polka dots which cause havoc with the lens but chooses some pleasant items. Then she spends an excessive amount of time changing the look.…

Read More

Beauty is in the eye of the beholder

May 4, 2021
| No Comments
| Categories: Business to Consumer

 Beauty is in the eye of the beholderWrong.Value is in the eye of the beholder.I've worked with various mortgage advisers competing against online comparison sites and AI-based apps that give product options to customers.Life assurance, second charge loans, health insurance, private medical insurance are all being sold online, on time and on-demand…with little human interaction. And customers are buying them instead of the advice from the brokers and advisers I've been working with.When challenging the customer, they receive mentions that the online, on time, on-demand apps are quicker, easier and…

Read More

How to Close Like the WHO

April 26, 2021
| No Comments
| Categories: Business to Consumer, Negotiating

And not the band but the World Health Organisation or WHO for short. The WHO has come to prominence during the pandemic as elders guiding countries along the path to eradicating the virus.  Eminent doctors and professors staff them with alarming levels of competence on all health matters. The first diktat they echoed in 2020, as the pandemic erupted, was "test, test, test". It's only now mid-2021 when we've gotten good at this. You can have a real test online 24 hours or rock up at a testing centre with…

Read More