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Have your customer concerns changed?

When was the last time you checked in with your customers? Customer concerns and challenges change with time. Sometimes quite dramatically. Let’s take me as an example. When I was 30 in 1994, my main concerns in life, in order of importance were – holidays, nights out, beer, fun, career. Now at aged 50 in [...]

Why do we focus on what’s wrong all the time?

I was watching the half time report from the Test Rugby when England were playing New Zealand. The pundits kept criticizing the players from both sides. Later that day, Match of the Day and Alan Hansen was doing the same. My daughter’s school report came through highlighting her weaknesses and the teacher, during the open [...]

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