Help them visualise using it

Posted by Rapportseller in Phone, Presenting, Retail on 25. Jun, 2010 | No Comments

Last night I was watching a programme on the TV which involved a young couple who had to make a big choice when it came to buying a new home.
One home was in the French Atlantic coastline, a beautiful stretch of land glistening in the warmth of the sunshine.  The house was fantastic, 4 bedrooms, [...]

It’s all in the head

Posted by Rapportseller in Inner Game, Phone on 19. Jun, 2010 | No Comments

Today I’ve been helping some sales people learn how to pick up the phone and call new customers. Sounds pretty easy really but as soon I mentioned they were going to be phoning people who weren’t expecting their call, they froze.  You could visibly see the fear in their eyes.
It’s all in the head.
We know [...]

WIIFM

Posted by Rapportseller in B2B, Phone, Prospecting, Retail on 13. Jun, 2010 | No Comments

WIIFM Broadcasting. No it’s not an American Radio Station broadcasting out of Los Angeles.  It’s something all customers ask themselves when you ask something of them. It’s also a motto for the Gen Y’s Generation - these guys are coming of age now, and are potential customers.
WIIFM should be the guiding principle for every customer [...]

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