Scarcity is a great tip unless you’re desperate

We all know that the use of scarcity can increase the desire for our product or service. Letting prospective customers know there’s only a limited time available or little left only exacerbates demand. Amazon use it “only 3 left in stock”, hotel sites use it “10 people have been looking at this hotel in the […]

3 x 3 Secrets to Sales Management

People often ask me to define the role of a Sales Manager and we often talk about the usuals such as recruit, motivate and so on. But here’s the 3×3 I heard at a conference recently which really resonated with me as it’s so succinct and obvious: Behaviours – determine them and live them Value […]

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