The art of making something simple to understand

Isn’t that exactly what we want to do when talking with customers or when presenting to a group? Here’s how: Clearly describe what they need to hear only; not what you think they need to know about your topic. There’s a big difference. Then gives lots of examples. They accelerate understanding, relate to people’s worlds […]

Seek forgiveness not permission

As a sales person or sales manager or someone who makes their living working within corporate environment, we have to follow the rules. We have rules for everything. The FCA, Health and Safety, Data Protection, Equality Acts, company procedures…the list goes on. The worst rules are those that other people make up for us as […]

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