How do you support your sales team?

I’ve always suspected it but this week I saw conclusive evidence. Premiership football teams are carried home by the crowd in the last ten minutes. Home teams obviously benefit from this phenomenon, which is why they normally win. I’ve been to Old Trafford, home of Manchester United with a capacity of almost 80,000 fans. The […]

Reveal the Blemish

Seems an odd title but this is the psychology of buying. Whenever I look for reviews for a product or service, if they’re all 5 out of 5 I become suspicious. Have they been loading five star reviews themselves? Its proven that if you present several positive benefits of your product and then follow up […]

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