In a couple of weeks’ time, we’ll all be complaining about that missed penalty that evicted England from the European Championship. Right now we’re reacting to the nation’s decision to leave the European Union. Right or wrong, like it or not, we’re going to leave and I’d like to shed some light as to what […]
Don’t be put off by the title, I’m not suggesting you actually hijack the customer, just hijack them in their buying process. You see the customer is now in control preferring to buy rather than be sold to. We know this. We also know you’re employed as a salesperson so you need to be seen […]
In this studio video clip, Paul gives you a number of metaphors to prove that you need to see things from your customer’s point of view.