Use speed bumps in emails to ensure they’re read

How can road speed reduction methods help your customer to read the whole email you sent them? Here’s how, let me explain. In towns and cities, 30 mph limited roads are strewn with speed bumps. These annoy motorists, damage cars but do slow traffic right down. They work. Emails are a problem just like roads […]

Get Referrals by Wallowing in the Value

You want more referrals from your clients and customers? But wary of asking outright? Here’s how using the Value Conversation. At some point towards the end of the sales cycle, when your client has enjoyed the value you provide and experienced this, you put on the agenda of a meeting – the Value Discussion. My […]

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