Upgrade is the new Up-sell

It’s all in the name. Mention cross sell or up sell to customer care people and they cringe. I know, I’ve been training these skills for years to people on counters and front of house who were never recruited to sell. So let’s change the name to upgrade. “Are you looking to upgrade?” sounds alluring […]

Calibrate your customer

Calibrate your customer from Paul Archer on Vimeo. In this short video clip shot in the studio, Paul shares a secret of the book “50 Shades of Grey” and which has been made into a movie this summer. More importantly how this can help you when selling and coaching. It’s a steamy one.

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