What’s your Value in Use?

We all know about Value Propositions and how we should articulate the value we provide for potential customers. Here’s a way to think about it differently. It’s called Value in Use, i.e. what is the value to customers once they start to use the product or service that they’ve bought from you. Let me give […]

Humility in goal setting

Waiting in the Emirate’s lounge on my way home from Dhaka I made a new friend. His name was Ali and he was serving refreshments to guests and he made me feel humble. He was an expert in rapport building. Engaging in conversation, finding things that we had in common, both brought up as Catholics, […]

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