I was invited to give a 10 minute talk last month to an audience of 100 people. When asked how I was going to structure it, I said I’d do a TED style talk. We’ve all heard of TED talks, watched them on YouTube and my client was intrigued to know more. “Paul I’ve seen […]
In this studio video clip, Paul gives you a number of metaphors to prove that you need to see things from your customer’s point of view.
We’ve known for ages that a yawn is contagious. Someone in the group yawns and someone will yawn in return often instantaneously or within 5 minutes. The reason, we also know, is down to the desireto be alike, to be the equal, to create similarity. Researcher’s in Italy’s Pisa University found that the “yawn transmission” […]